Board of Directors

Eric joined as Chairman following the successful SPAC deal with Sports Entertainment Acquisition Corp., where he was Chairman and CFO. Prior to this appointment he served in various board and executive level roles in finance, energy, hospitality and sports; including Executive Vice President of Business Operations of the NFL, and Partner and co-head of the Energy Group at Goldman Sachs.

He earned a bachelor’s degree in economics from the United States Naval Academy and an MBA from Harvard Business School.

Neal leads the development and execution of the Group’s global strategy and growth, drawing upon more than two decades of experience in the online gaming industry, which he has helped to shape.

After qualifying as a chartered accountant at Arthur Andersen in 1998, Neal co-founded Win Technologies in 2001. This leader in online marketing support, CRM and technological solutions was acquired by Betway Group in 2011. Over his extended tenure, Neal has fulfilled almost every role across the business, resulting in a deeply embedded understanding of products and customers.

Alinda has more than 20 years’ experience in senior financial positions within the online gaming industry. She is responsible for the financial affairs and stewardship of Super Group, including its reporting and structured financial systems that enable the company to seamlessly integrate all its business activities. Alinda qualified as a chartered accountant in 1997.

She works closely with the business at all levels and plays a crucial role in advising on the Group’s strategic direction to ensure the company’s finances are fully aligned with its wider commercial activities.

John was appointed to the Board in November 2020. He is a Fellow of the Institute of Chartered Accountants in England and Wales and a former audit partner at BDO LLP in London. As Head of Consumer Markets there, he developed an extensive breadth of experience and knowledge across the online gaming, leisure and retail sectors in the UK, European and global markets.

He has served as Audit Committee Chair across a range of different businesses and brings a wealth of relevant experience both to the sector in which the Group operates and in terms of corporate governance, audit, risk management and financial reporting.

Bob brings extensive gaming sector experience having spent seven years with Sportingbet, including five years as Managing Director of its European business. He has been a senior adviser to the Betway Board of Directors since 2012, playing a key role in developing its sports betting business and establishing the brand’s Marketing and Trading operations in Guernsey.

As a certified chartered accountant, earlier in his career Bob held senior finance and general management positions in the manufacturing and engineering sectors.

Jonathan joined the Board of Super Group in May 2022. Based in Las Vegas since 2007, he oversees Tamares Real Estate's diverse holdings across the city, including the Plaza Hotel & Casino. Jonathan took over as the CEO of the Plaza in 2014, becoming one of the youngest non-restricted gaming licensees in Las Vegas. 

Jonathan earned a Business Commerce degree from the University of Birmingham. He is an active member of the Fremont East Entertainment District Board of Directors, the Downtown Vegas Alliance and the Nevada Resort Association.

Natara joined the Super Group Board following the successful SPAC deal with Sports Entertainment Acquisition Corp. where she was chair of the Audit Committee for the Board of Directors.

Prior to joining she served in various roles for the National Football League for over 18 years, including as Vice President of Business Operations and Strategy for Football Operations. Before her role at the NFL, she worked in the Controller’s department at Exxon Mobil Corporation from 1998 to 2004.

Merrick joined the board in February 2025. He was a pivotal figure in the foundation of Super Group and our brands. Merrick is from South Africa and began his career in commerce, before immigrating to the UK in 1988. He is currently the CEO of Bellerive Group, an international finance business.

Merrick was head of Stenham’s Business Finance division (the predecessor of Bellerive) for more than a decade. He qualified as Chartered Accountant (SA) in 1981, while serving articles at Arthur Andersen. Merrick is a member of the ICAEW and SAICA.