New York, NY – 4th August 2026 – Super Group (SGHC) Limited (NYSE: SGHC), the parent company of Betway, a leading online sports betting and gaming business and Spin, the multi-brand online casino, today announced a multi-year partnership that will see Betway become the Principal Partner and Exclusive Global Betting Partner of Manchester United.
The agreement, which begins with the 2026/27 season, represents Betway’s biggest partnership to date. Manchester United join Betway’s market-leading sports sponsorship portfolio, which includes deals across top-flight football, F1, international rugby union, cricket, basketball and tennis.
The deal will see the Betway logo appear on the training kits of Manchester United’s men’s and women’s teams. The brand will also feature prominently on matchdays at Old Trafford and the Progress with Unity Stadium. Additionally, supporters will have more opportunities to connect with the club through exclusive competitions and once-in-a-lifetime experiences.
Betway are committed to providing an enjoyable and safe gaming experience and, as part of this partnership, will offer comprehensive safer gambling resources to Manchester United players, staff and fans, including training and guidance on responsible gambling and betting integrity.
Neal Menashe, Chief Executive Officer of Super Group, commented:
“We are thrilled that our Betway brand will be the Official Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.
“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”
Marc Armstrong, Chief Business Officer at Manchester United, said:
"We are delighted to welcome Betway as our Official Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.
“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United."
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About Super Group
Super Group (SGHC) Limited is a holding company for a leading global online sports betting brand (Betway) and multi-brand gaming businesses (Spin). The group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, North America and Africa. The group’s sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling agile operation and execution in a diverse range of markets.Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. Super Group was placed at number 5 in the latest EGR Power 50 rankings. For more information, visit www.supergroup.com.
Contact: media@supergroup.com